OUR PHILOSOPHY

A lot of people think that C4 Waterman is just a stand-up paddle board company. It is much more than that.
It is a company based on a lifestyle. What we cherish most is the Hawaiian value system of friendship and family.

C4 stands for the CORE FOUR values that we believe in:
Balance, Endurance, Strength and Tradition

Four disciplines we use in everyday life. Balance is not just physical balance. It's mental balance, spiritual balance and the roles we balance in life. Endurance is being able to outlast challenges: physical, mental, economic. Strength and tradition go hand in hand. Our background generating from Hawaii whether by blood or by heart, means that tradition is at the heart of what we portray. These values are what we are marketing, not just boards. We are marketing them through surfing and that's the part that's free. Respect the land, respect the ocean, respect your friends, neighbors and whoever is around. It's not about flying a logo. It's about flying the core values and that's the message we want to spread in all our extended Ohana. - Brian Keaulana