Like his partners, it’s hard to believe Todd Bradley ever sleeps. As the chief visionary spearheading
C4, he lives what he loves and wastes no time in doing so. Balancing family life with a highly successful career in brand-building, sales and
marketing, he somehow still managed to reach elite levels in a slew of sports, particularly canoe paddling and surfing. His passion and energy
are huge driving forces in the C4 mission of further exploring the waterman lifestyle. The meteoric rise of SUP as both a sport and enormous
treasure chest of the global paddle sports industry was created 100% by the three original founders of Honolulu-based C4 Waterman.
As the undisputed pioneers of every segment of the new sport and business, C4 Waterman as a brand, is a hotbed of innovation. Todd and his group
of enthusiast owners, possess unique traits and live each day proving the brand slogan "No single piece of equipment or body of water defines us"
QUOTE: "Todd Bradley is the most unlikely Pacific Islander you’ll ever meet. With his short stature, blond cowlick and twinkling eyes, he’s
more leprechaun than Menehune. But make no mistake, being born and bred on Oahu he’s an islander through and through. And the C4 Waterman
co-founder has proved it with a paddle in his hands. Too infectiously enthusiastic to be a legend yet, Bradley, 53, is still
one of the greatest paddlers in island history. Over the past 45 years he’s mastered just about every self-propelled Polynesian
craft, including standup paddleboards. Through his early involvement with design, manufacturing and marketing, he literally had a hand in
creating the sport of SUP." — Sam George